Small businesses, startups, and even multi-million dollar businesses want to experience growth as they offer their products and services that address a targeted market gap. However, one common challenge for every business owner or entrepreneur is generating and increasing leads to meet their targeted consumers.

What is a Lead?

A lead is any person who indicates interest in a company’s product or service.

What is Lead generation?

Lead generation is the process of finding leads with the intention of converting their interest into a sale.

Now the question is how do you capture the lead’s interest, and how do you transform the lead from the curious-surfer phase to…

If you’ve been spending a lot of time on the internet, you must have seen several studies, statistics, and news about divorce. These studies keep revealing possible factors contributing to why individuals, who love each other, suddenly fall out and decide to leave without each other.

Statistics show that divorce in the U.S. continues to climb. It shows that 50% of first marriages, 67% of the second, and 74% of third marriages end in divorce. These numbers are huge and disappointing, making one wonder how that could be.

One would think that as people age, learn from their mistakes and…

Too often, many people are quick to say they are not cut out to own or start a business. If I don’t know of anyone else, I know of myself. It took me quite a while to acknowledge that I could begin and own something of my own. However, I did not realize that everyone can actually own their business.

Starting a business is an idea that appeals to many. Still, the real work is in figuring how to create that business which can be overwhelming for some people. Questions like what should you sell? Who do you sell to…

For most people, a relationship isn’t dispensable — sooner or later, you’d want one. Or maybe you are in one already. Unfortunately, successfully navigating a relationship can be a lot of work. That is why, in this article, you’d find four common relationship advice that you absolutely must avoid.

Like the saying goes: “The road to hell is paved with good intentions.” As innocuous and well-intentioned as these bits of advice sound, you are better off rejecting them. This list is based on principles that will help you foster a functional and healthy long-term relationship with your significant other.

1. Try Online Dating

No…

My first few years as a writer were crappy. But, as I continue to write, I found how much writing has a lot to do with rewriting. I had just begun to see how much I loved to write and the good I could get out of it.

My first article for a client felt good until the client sent it back with red highlights all over. And then, my morale went from 100 to 0 in one sight. You know the first rule of writing I had not learned? Your first draft is never the final draft.

The mistake…

My girlfriend and I have been trying some new things to spice up our relationship. Each week moving forward, we would be trying one new fancy restaurant in the city as well as some new acrobatics in the bedroom.

Perhaps you can’t ignore that your once-upon-a-time beautiful relationship has lost its spark, and you can’t point to the exact moment it began. All you know is that your conversations are now bland, and your talks are tinged with unleashed frustration. You can’t wait to get off the phone.

Does it mean you’re no longer in love with each other? Of…

There are a lot of things I care less about. And that includes my writing skill. By that, I do not mean that I write garbage or that I do not try to improve on my unique writing voice, word choice, and general writing skills. But, on the contrary, although I care about writing well and being at the top of my game, I also know prowess in writing is just one part of the equation of what it takes to be a successful writer.

I know a couple of prolific writers (according to yours truly) who make no money…

When I was younger, I wanted to get married pretty early. Early, relative to where I live. Unlike in the United States or other developed nations where people marry in their early twenties and some while still below twenty and still schooling, here, in Nigeria, considering the economic situation, finishing school and getting a job takes a longer time. If you are lucky, you can sort your life in your late twenties and then settle down.

Here, marriage is the ultimate goal. Your parents and society prepare you for it from day one, and you grow up looking forward to…