Close deals and make more money with these steps — Some weeks ago, a massive argument on a Twitter Space about which metric was most important, visibility/brand awareness or sales. Both parties made critical points that are important in every business marketing strategy, but while brand awareness will eventually bring sales, the big question is how many deals? If you’ve…

Fast-track your sales with these three approaches — One of the most critical metrics in every business is to increase your sales. Of course, to increase your revenue, you need to have good branding and an effective marketing campaign in place — but there’s more to it than that. Here are three tips that you can implement today…

Low-budget and effective marketing is good marketing — I don’t know a single business owner who isn’t busy. Many small business owners don’t have a lot of extra time to do anything except work. This can be a problem because blogging is not only an excellent way to communicate and connect with your customers, it’s also a great…

It doesn’t have to be complicated — Sometime last week, I got contacted by a client who wanted a copy for their email campaign. He shared the topic and some SEO keywords he wanted in the content. As I typically do, I asked for his company website page to do my due diligence to know what his…

Is online dating good for you? — A new study has found that people who use online dating sites are more likely to be unhappy and less content with their lives than those who don’t. But is this because of the process, or is it just a reflection of the type of person who would be drawn…

When people trust your business, they do business with you — Credibility is key in the business world. No one wants to do business with a company they don’t trust. As with trust, you have to earn it. It is easy for me to put my debit card details on the Amazon website and feel safe, but I wouldn’t just do…

Tips to help you have a good night rest — This is a question most of us will have asked at one time or another, and it’s pretty normal to experience disrupted sleep patterns at times. But if it’s a regular occurrence and affects your day-to-day life, it can be very troublesome. When we sleep, we pass through five sleep…

Pinterest might seem like a place for women to show off their cooking ability and decorating skills, but it can also be used as a tool to increase traffic on your blog. In this post, we will explore how Pinterest can help you build an engaged following eager for more…

Use social media to boost your business — Though it’s often thought of as a platform for sharing photos and videos of personal moments, Instagram can be a powerful tool for marketing your business. Here are some tips for using Instagram to sell your products: 1. Use high-quality images and videos Instagram is a visual platform, so your images should be high-quality and attractive…